Last year, we started with a question.

How will we stay relevant? What will be the new normal in our business? To solve it, we spent endless hours on Zoom, obsessed over it, used the principles of design thinking and was born!

Our mission is simple: To make every product an experience. To make common place things better. To add value to everyday moments! These are the challenges that excite us to create and curate cool products, with meaning.

To achieve this, set out to look for young purpose-driven brands with the same DNA, who care about what you and I care about. Our driving force is to support young and upcoming artisans, small businesses and women entrepreneurs who offer sustainable, reusable, beautifully designed products that capture (y)our spirit. gives back 1% of it’s proceeds to causes that are dear to brands that work with us.